Overview
Marketing a Trades Business - Microcredential
Marketing a Trades Business will provide learners the foundational knowledge to create awareness and visibility for their brand. Through the microcredential learners will explore various key topics, including market analysis, branding, pricing strategies, promotional techniques and distribution channels. Emphasis will be placed on understanding target markets, identifying competitive advantages and creating value for the customer. By implementing marketing strategies taught in this microcredential, participants will be able to attract potential customers and generate leads. Learning Outcomes: 1. Explain the purpose of each component to the marketing plan. 2. Apply strategies, research and goals into each component of the marketing plan. 3. Develop a comprehensive marketing plan intended to create awareness and visibility for a small business in the trades. Total class hours - 24
Course Offerings
Thank you for your interest in this course. At this time, there are no upcoming classes scheduled. New offerings in future terms will appear below so you are encouraged to check back again throughout the year. To inquire about when upcoming classes might be planned, please fill in the form on this page and we will respond shortly.
