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Overview
Program Description
Public relations and corporate communications professionals
play a critical role in developing and maintaining an organizations
brand identity and reputation. Students will learn the essential
skills required for public relations and corporate communications
positions. The courses will provide working professionals or others
the opportunity to learn more about public relations and corporate
communications or to upgrade their current skillset by offering the
flexibility of part-time studies.
Courses
Program Requirements
| Level 1 | ||||
| Take all of the following Mandatory Courses: | ||||
Group 1 | ||||
| PBRL-6003 | Writing for Public Relations | 3View More Details about PBRL-6003 | ||
| This course introduces students to various writing situations encountered by professionals working in public relations. Participants will review the basics of writing, editing, interviewing, and summarizing. Special emphasis is placed on reviewing and refining basic syntax skills. Participants will produce a number of written assignments using industry standard style and format. | ||||
| PBRL-6014 | Professional Practice & Ethics | 3View More Details about PBRL-6014 | ||
| This course is designed to help students prepare for their field placements and eventual employment by examining professional workplace conduct, practices, and ethics. Participants will examine the importance of professional practices as required in workplace situations, and will also consider the need for ethical standards in business, public relations and the media. Students will be encouraged to develop high standards of personal and professional ethics and practice. The course explores current workplace standards of behaviour and examines ethical challenges drawn from current events in the corporate, political and non-profit sectors. Issues related to team work, conflict resolution, leadership, and cross-cultural communication will also be explored. | ||||
| PBRL-6016 | Strategic Public Relations | 3View More Details about PBRL-6016 | ||
| This course lays the foundation for studies in public relations. A brief history of PR will be covered before looking at publics, PR planning and research, organizing special events, along with other facets of PR. A case study method combined with assignments and guest lectures will be used. | ||||
Group 2 | ||||
| Take PBRL-6013 or PBRL-6018 | ||||
| PBRL-6013 | Specializations in PR | 3View More Details about PBRL-6013 | ||
| Students will build on the content of PBRL-6011 and discuss areas of specialty in public relations. Topics of study include internal communications, employee communications, communication audits, public affairs and community relations. Creation of communication and public relations plans will give students application of public relations and re-inforce the framework of public relations learned in PBRL 6011 Strategic Public Relations. | ||||
| PBRL-6018 | Media Relations & Crisis Communications | 3View More Details about PBRL-6018 | ||
| Effective media relations are an essential skill for any public relations professional. This course looks at key elements of media relations from media relations planning and how to develop and foster positive working relationships with media, to dealing with media during good news events or in crisis situations. | ||||
| Program Residency | ||||
| Students Must Complete a Minimum of 3 credits in this program at Fanshawe College to meet the Program Residency requirement and graduate from this program | ||||
Program Details
Program Code
PRC1
Delivery
In Class
Topic Area
Computers, Design, and Media
Credential