Fanshawe snags top 10 finalist spots in YSMELL interior design competition

The finalists for the YSMELL Project, an interior design competition, were announced recently and Fanshawe has clinched all of the top ten positions.

Participating interior design and architecture students were challenged to create storyboards for one of five mall-based retail spaces of their choosing: clothing, electronics, footwear, sporting goods or jewelry/accessories. The competition focuses on scent as inspiration for a retail space designed to target the Gen Y consumer.

The top ten Fanshawe finalist projects are:
•"ace" by Cecilia Lai
•"IRON HEEL" by Alette De Jonge
•"reFINERY" by Douglas Caldwell
•"Natalee Mae" by Jamie Braniff
•"JUMP" by Cortney Large
•"onix" by Sarah Ruby Ropp
•"UNBOUND" by Tamarisk McNalty Stephens
•"PROJECT VELOX" by Ashley Barson
•"NOTABLE SHOES" by Dora Car
•"MADISON'S" by Reid Coray Mitchell

This year's panel of judges included 5 noted retailers and retail designers: Paul Filek (Principal, Burdifilek), Michael Totzke (Editor, Canadian Interiors Magazine), Vanessa Fong (Architect, RAW), Dolores Kroupis (Manager, Store Concepts, Shoppers Drug Mart), and Bruce Smith (Vice President, DMD Retail Design).

The top ten finalist submissions and their storyboards will be featured alongside an extraordinary scent display created by Nose Knows Design, which will demonstrate how smell strongly affects consumer behaviour. An award ceremony will also take place on Thursday, September 20.