Fanshawe Students Distinguish Themselves in First Entry in the Google Online Marketing Challenge

The results are in for Fanshawe's first entry into the Google Online Marketing Challenge. The marketing student team from the Lawrence Kinlin School of Business made the semi-finals and placed 40th out of 3,000 competing teams worldwide and in the top 15 across the Americas. Our Business Administration Marketing (BAM) and Marketing Management (MKM) students competed against students from top tier Universities in 95 countries around the world. This is an outstanding achievement for Fanshawe College.

The Google Online Marketing Challenge sees student teams vie to create, run and optimize the best Google AdWords campaign on behalf of a client from industry. Students are given a 3 week window in which to run a pay per click search campaign live using a $200 voucher from Google.

Our Fanshawe College team worked with Rejuvenate Health Services in Lambeth – a small clinic offering speech language pathology, physiotherapy, occupational therapy, and rehabilitation services. As a direct result of the campaign, Rejuvenate saw 56 new visitors to their website and recorded 11 new leads for the clinicians. The client was thrilled with the results and plans to incorporate Google AdWords into their annual marketing budget.

The student team was comprised of Krystin Kainola, Jenn Dittmer, Rebecca Gregg, Trevon Buccione, Marja Debrouwer, and Andrew Stephenson.

Fanshawe College remains the only Community Post-Secondary Institution (College or University) in Canada to offer a dedicated course in Google AdWords and Google Analytics. All students in the BAM and MKM programs will now take part in the Google Online Marketing Challenge beginning this fall. The winner of the Challenge is flown to Google's head office in Mountainview, California.

Congratulations to our student team and to Liz Gray, their committed and talented professor who leads the Google course.