Since 1968, Trim-Gard has been a recognized manufacturing leader in the automotive moldings industry. Located in London, Ontario, this family-owned business launched Trimco to expand their markets.
Project Summary
Trimco approached Fanshawe to develop a marketing strategy to break into the industrial sector by increasing company awareness and generating quality leads. Not only was Trimco able to access student assistance to help identify their marketing issues, but they were also able to enhance their sales processes, which has led to an 81% sales conversion rate within 7 months.
The Challenge
For years, Trim-Gard never had to push marketing – they were known by word of mouth and their reputation. But now their body side molding line was a mature product and they wanted to reach new customers who may be unaware of them. Plus, they were ready to launch Trimco, a new division geared to the industrial market – a new industry sector for them.
Any employer who has a challenge, whether it's marketing or not, working with Fanshawe students is just a phenomenal experience.
The Solution
Working with a team of two Fanshawe students who quickly realized the company’s growth potential, they identified marketing problems and deficiencies in the sales process. The existing website was updated, which has generated 249K impressions, leading to new inquiries and sales. A new sales pipeline and prospecting process were created, and the sales team was trained to execute the plan. Within 7 months, 59% of their deals were identified as new customers. The Trimco team was so impressed with the team’s work that they offered one of the students a full-time position as their new Marketing Specialist.
This is a great opportunity to have a second set of eyes look at your business. They researched what our competition was doing from a digital presence. We don't have that kind of time to do it ourselves, so having someone dedicated to go through the various scenarios and come back with a recommended course of action is amazing. We chose to follow their recommendations and we chose to hire that person. We got the best of both worlds.
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