How to start your sales career

Have you ever wondered if a career in sales is right for you? If you love meeting new people, getting to know them and understanding how you can help them find product or service solutions they’re looking for, sales is a great career path to explore.

How do you get started in sales? Companies across Canada need talented and qualified entry-level sales staff who have the ambition to advance to executive positions. There are lots of opportunities, and we’ve compiled our top five tips for launching your career:

1  Learn the fundamentals of sales and marketing

Check out post-secondary programs that focus on sales and marketing. These programs, like Fanshawe’s new Customer Relationship Marketing and Sales Management graduate certificate, will cover important topics like marketing management, customer experience and the latest CRM technology.

2  Get acquainted with CRMs

Speaking of Customer Relationship Management software (CRMs), explore the different solutions that are available. Programs like Salesforce are used by companies across virtually all industries. Students who graduate with a working knowledge of CRMs will stand apart from others who are looking for entry-level sales jobs. Check out our recent blog about CRMs and data-driven sales and marketing.

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3  Develop your "soft skills"

Some of the most sought-after skills in today’s workforce are “soft skills.” Employers are looking for those who are adaptable, innovative and able to work through complex problem solving. Developing these skills will put you a step ahead in the job market.

4  Make connections

Networking is one of the best ways to launch your career. If you’re taking a college program and guest speakers are invited to your class, talk with them afterward and ask if you can set up an informational interview. Search for any “Business After Five” events in your area (or online). This can be a great way to meet lots of new people, and be sure to follow up afterward. Check out our recent blog about following up after a networking event.

5  Keep learning

As new technology arrives and customer expectations continue to evolve, you will likely need to continually hone your skills. It’s difficult to know where the industry will be in five years, so continuing education will be important. Check out any professional development associations in your field and attend seminars and conferences. Look for part-time courses or micro-credentials that will help you stay at the forefront of the industry.