Music Industry Management and Artist Development
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Program Overview
Ready to turn your love for music into a career? Fanshawe’s Music Industry Management and Artist Development graduate certificate is a dynamic one-year program tailored for graduates passionate about music and music business. Dive into marketing, event production, artist management, and more, preparing for impactful careers in artist development, performance and promotion within the vibrant landscape of the music industry.
Program Details
Program Code
MAD1
Credential:
Ontario College Graduate Certificate
Duration
30 Weeks
Start Dates
Locations
Availability
Full Time Offerings
2025 September
London
Open
Start Dates
Locations
Availability
Full Time Offerings
2025 September
London
Open
Your Learning Experience
Fanshawe's Music Industry Management and Artist Development graduate certificate program is your gateway to mastering the entrepreneurial skills required to carve out a successful career path in the dynamic world of music. This isn't just about the music business; it's about nurturing artists and their craft, from songwriting and performance critique to understanding the intricacies of event production and artist management.
Throughout the program, you will explore a range of topics essential for artist development and success in the music industry. Gain insights into sourcing and building teams, identifying Canadian organizations and services for partnership opportunities, and ensuring the best outcomes for music projects.
From exploring the inner workings of the music industry to mastering marketing, promotion, and sales strategies, you will develop a holistic understanding of what it takes to succeed. Dive into the intricacies of event production, venue management, artist management, music publishing and administration, digital music management, songwriting, performance, grant writing, and tour booking.
Benefit from hands-on learning experiences, including a 150-hour internship, where you will roll up your sleeves and gain practical experience in real-world settings. Collaborate with peers across disciplines within the School, enhancing your interpersonal, communication, and project management skills while making valuable industry connections.
Delivered in a blended format, Music Industry Management and Artist Development program ensures flexibility without compromising on the quality of education. Whether you are refining your artistry, assisting with artist bookings, or mastering contract negotiation, you will graduate prepared for diverse career opportunities in artist development, performance, and promotion within the music industry.
Join us at Fanshawe College and embark on a transformative journey that will empower you to shape the future of the music industry, one chord at a time.
Career Information
Graduates of Fanshawe’s Music Industry Management and Artist Development program have the knowledge and skills to pursue a career with:
- Digital service providers (DSP)
- Record labels
- Agents, venues & promoters
- Neighbouring rights & artist associations
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“Music Industry Arts was the first of its kind in Canada and we are doing it again with the Music Industry Management and Artist Development program. In this program that is geared towards artists, artist developers and future music business leaders, our students will work closely with professors and guests to launch their careers on the right foot. Our internship course will place our business students right in the place they want to be, and our artists will leave with a portfolio at a level that would otherwise take years to achieve.”
Dan Brodbeck
Program Coordinator & Professor, Music Industry Management & Artist Development
Juno Award Winner for Recording Engineer
2020 Grammy Nominee for Best Rock Album
Learning Outcomes
The graduate has reliably demonstrated the ability to:
- Develop and maintain strong relationships with industry stakeholders, including record labels, publishers, and media outlets, to advance an artist's career.
- Develop and implement marketing and promotion strategies across multiple media platforms to build an artist's sonic brand and increase their profile and fan base.
- Develop and implement a business plan including forecasting revenue and expenses for a professional musician, management company or artist development company to confirm viability.
- Adhere to legal and regulatory frameworks, including copyright, music licensing, contract requirements, and industry codes of conduct, to ensure compliance and avoid liability issues.
- Manage budgets and financial records for all aspects of music industry activities to maximize profits and minimize risks.
- Identify and access public and private sources of capital to support music business plans.
- Provide creative leadership within a project team to market an artist or new music.
- Analyze and interpret music industry trends and data to inform strategic decision-making in the development of promotional media products for artist branding.
- Apply negotiation, effective interpersonal communication, and human resource management skills to establish and maintain effective working relations.
- Collaborate with artists, producers, engineers, songwriters, and other industry professionals to create high-quality recordings that meet artistic and commercial goals.
- Plan, manage, rehearse and stage live events, such as concerts and tours, ensuring smooth and successful productions while maximizing revenue.
- Utilize sound, video, and lighting technologies in the production of live events to create an engaging audience experience and increase the artist's fan base.
Admission Requirements
Music Industry Arts Ontario College Diploma from Fanshawe
College
OR
An equivalent qualification from another institution as judged
by the College
OR
Professional background and experience as judged by the
College to be equivalent to the above
International Admission Equivalencies
Admission equivalencies for Fanshawe depends on your country of study. Please enter your location to see the requirements for your country below.
English Language Requirements
English Language Requirements
| Test | Score |
|---|---|
| TOEFL iBT | 88 |
| IELTS Academic | Overall score of 6.5 with no score less than 6.0 in any of the four bands |
| CAEL | Overall score of 70 with no score less than 60 in any of the four bands |
| PTE Academic | 59 |
| Cambridge English | Overall score of 176 with no language skill less than 169 |
| ESL4/GAP5 | Minimum grade of 80% in Level 9, 75% in Level 10 |
| Duolingo | Overall score of 120, with no score lower than 105 |
Applicant Selection Criteria
Applicant Selection Criteria
Where the number of eligible applicants exceeds the available spaces in the program, the Applicant Selection Criteria will be:- Preference for Permanent Residents of Ontario
- Receipt of Application by February 1st (After this date, Fanshawe College will consider applicants on a first-come, first-served basis until the program is full)
- Achievement in the Admission Requirements
Post-Admission Requirements
Post-Admission Requirements
To be listed.Courses
| Level 1 | ||||
| Take all of the following Mandatory Courses: | ||||
| MIDI-6007 | Artist Management and Development | 4 | ||
| The course will provide insight into successful strategies for the management and development of artists. From the perspective of professionals in roles such as Artist and Repertoire, Music Supervision, Distributed Labels, Digital Stream Services and Artist Manager, students will learn to apply stages of development and identify opportunities for artists in different genres. The creation and execution of strategies for marketing, sales, branding, and campaigns to promote those artists and their music will be studied. Students will research the operations of music corporations, medium-sized enterprises, and independent businesses, and make industry connections locally, regionally, and internationally. | ||||
| MIDI-6008 | Music Performance 1 | 4 | ||
| Students will be engaged in multiple live performances throughout the term in diverse venues. Solo artists, bands and musicians will deliver compelling and professional live performance as a means to promote, position and profile their music careers. Students will participate in the creation of original material for live performance through songwriting and arranging workshops. Two small to mid-sized public capstone concerts will be produced. | ||||
| MIDI-6009 | Music Production 1 | 3 | ||
| Students will be producing all aspects of live shows and recorded material. The course will be project based and develop students' technical skills in PA, lighting, staging, venue scouting, studio recording and social media production. | ||||
Tuition Summary
London
*Total program costs are approximate, subject to change and do not include the health and dental plan fee, bus pass fee or program general expenses.