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Overview
Program Description
Organizations rely on successful sales professionals to generate revenue flow, identify new business opportunities and grow profits. The Professional Sales Essentials program is designed to provide learners with a selection of introductory courses specific to sales for professionals looking to upskill their knowledge in the area of professional sales. Students will explore buyer behaviour, learn to organize and present effective sales presentations, and examine skills and attitudes essential to the successful salesperson. Students will also gain introductory exposure to current social media and digital marketing trends. Upon successful completion of this program, a student can transfer all these courses into the Business- Marketing diploma program (BMK1)(admission requirements apply).Courses
Program Requirements
| Level 1 | ||||
| Take all of the following Mandatory Courses: | ||||
| Expected Availability | ||||
| Credits | Fall | Winter | Summer | |
| Selling FundamentalsMKTG-3007 | 4 | No | No | No View More Details about MKTG-3007 |
| A course to demonstrate skills of selling such as: awareness of buyer behaviour, ability to organize an effective sales presentation, ability to present an effective sales presentation and comprehension of skills and attitudes essential to the successful salesperson. | ||||
| Marketing PresentationsMKTG-1094 | 3 | No | Yes | No View More Details about MKTG-1094 |
| Winning marketers survive on effective presentation techniques. A brilliant idea, an incredible story, even a guaranteed cure for male baldness, can all be lost in obscurity without a skilled delivery of a well-crafted message. This course, by providing the proper building blocks for a marketing presentation, will enable you, the student, to successfully craft and deliver this message in a variety of business situations. Never was there a more perfect training platform to foster your success in front of a large audience or even in a job interview. To develop these skills, each student will prepare and deliver multiple marketing presentations in front of their peers. A thorough exploration of proven practices will take place to aid in the creation of your presentation content. A myriad of basic visual and design techniques will also be introduced to demonstrate the importance of these concepts to marketing presentations in a variety of real world settings. Lastly, the use of multimedia tools and presentation software will be analyzed for its ability to integrate visual and textual information into presentations. | ||||
| Digital MarketingMKTG-1095 | 3 | Yes | No | No View More Details about MKTG-1095 |
| The Digital Marketing course will give students an introductory exposure to current social media and digital marketing trends. | ||||
| Program Residency | ||||
| Students Must Complete a Minimum of 3 credits in this program at Fanshawe College to meet the Program Residency requirement and graduate from this program | ||||
Program Details
Program Code
PSE1
Delivery
Part-Time
Online
Online
Topic Area
Business
Credential
Download the Part-time Studies Guide
What's included:
- How to assess if part-time learning is right for you
- Part-time learning options and the differences between each
- How to pay for your part-time education
- Part-time options within your area of interest
- How to sign up for part-time studies and where to get help