Honours Bachelor of Commerce (Digital Marketing)-2024/2025
| Core Courses | ||||
| Take all of the following Mandatory (Core) Courses: The Minimum Cumulative GPA for Core Courses is 2.5 < (Students who complete BMK Level 4 and enter Level 5 of the BDM program must also complete COMM-7021, LIBS-7001, MGMT-7008, MGMT-7011, ACCT-7014, LAWS-7002, MGMT-7007 and a General Education Elective course from previous levels of the program) < (Students who complete BAM Level 6 and enter Level 7 of the BDM program must also complete COMM-7021, LIBS-7001, MGMT-7008, MGMT-7011, MGMT-7016, FINA-7006, MGMT-7007, LAWS-7002, ACCT-7014 and 2 General Education Elective courses from previous levels of the program) < | ||||
Group 1 | ||||
| LEVEL 1 | ||||
| MATH-7007 | Mathematics for Decision Making | 4 | ||
| In this course, students will study the fundamental mathematical concepts required to understand and analyze a variety of business-related applications. These applications include: mathematics of merchandising, cost-volume-profit analysis, simple and compound interest, annuities, debt retirement through amortization or sinking funds, bonds, net present value, and internal rate of return. | ||||
| ACCT-7002 | Accounting 1-Intro | 4 | ||
| This introductory course in financial accounting gives students an overview of accounting concepts, the accounting cycle and the preparation of financial statements for various forms (proprietorship, partnership and corporation) and types (service and merchandising) of business. Other topics include: recording merchandising transactions using a perpetual vs. periodic inventory system, owner investments/withdrawals including shareholder equity transactions, cash flow and financial statement analysis. | ||||
| COMP-7012 | Computer Applications for Business | 3 | ||
| This is an introductory course where students will learn to use the major elements of the Microsoft Office application suite, specifically Word, Excel, and PowerPoint. The training is provided in a hands-on lab and entails the completion of weekly assignments pertaining to each of the application areas. Emphasis will be placed on developing analytical skills in Excel at intermedia level. This course will prepare students to take an active role as knowledge workers. | ||||
| MGMT-7006 | Management Fundamentals | 3 | ||
| MGMT 7006 is a foundation course in the principles and practices of managing people and organizations. Structured around four functions of management-namely, leading, planning, organizing and controlling, the course looks at the challenges managers face in modern organizations. Topics include analysis of environmental constraints and the development of internal resources in relation to leading and planning and the role of structure, process and controls in organizing and controlling. | ||||
| COMM-7018 | Professional Comm. in a Diverse World | 3 | ||
| This course teaches students the fundamentals of intercultural and diverse communication; topics examined include identity, ethics, and multiculturalism issues, and are studied in the form of case studies and thematic readings. Students learn how to craft effective communications (written, nonverbal and verbal) that are sensitive to issues involving geographic, cultural, gender and ability diversity. These issues are examined through the lens of professional communications. Assessments in this course encompass both written assignments and presentations (individual and group). | ||||
Group 2 | ||||
| LEVEL 2 In addition to the following mandatory courses, please refer to the Non-Core Level 2 requirement below | ||||
| MKTG-7001 | Marketing 1 | 3 | ||
| High performing businesses create value for their customers and build profitable customer relationships. This course introduces students to the methods used to understand the marketplace and the consumer. Through the use of case studies and brand examples, students will learn the techniques used to segment a market and identify target customers. They will also learn methods marketers use to develop a compelling value proposition through the integration of product (service) mix, pricing, promotion and channel management strategies. The course culminating project is the creation of a marketing plan. | ||||
| ECON-7005 | Microeconomics | 3 | ||
| Microeconomics is the study of how households and firms make decisions and interact within defined markets. This course will provide an overview of fundamental models utilized to explain economic phenomena including, opportunity cost; demand and supply; price elasticity; government interaction in private and public markets; industry structure and international trade. Students will apply these models to explain historical and current Canadian domestic activity and its interaction(s) in the global environment. | ||||
| MGMT-7008 | Operations Management | 3 | ||
| Students will learn the art and science of ensuring that goods and services are created and delivered successfully through the value chain to the end customer. The course covers practical applications of operations in both the manufacturing and services environments with an emphasis on operational strategy, leadership, decision making and customer satisfaction. Topics will include: competitiveness, strategy and productivity, forecasting, Lean System, Total Quality Management (TQM) and the ability to analyze key issues and problems in operations management. | ||||
| MGMT-7007 | Human Resources Management | 3 | ||
| This foundational HR course will introduce students to the strategic role of the human resources professional in the context of the human resources management field and the current business environment. Topics include organizational goals and strategic objectives, job analysis, training and development, recruitment and selection, planning, performance management, employment legislation, and career development. Students will apply their knowledge and understanding of HR management to critically analyse and propose revisions to a human resources strategy and plan.This course is HRPA approved and is required to write the Comprehensive Knowledge Exam 1 (CKE1) and/or the Comprehensive Knowledge Exam 2 (CKE2). These exams are part of the attainment of the externally accredited entry level Certified Human Resources Professional (CHRP) designation (CKE1) and/or the advanced level Certified Human Resources Leader (CHRL) designation (CKE2), respectively. You must achieve a minimum of 65% in any one of the nine CHRP/CHRL courses and an overall average of 70% in these nine courses to be eligible to write the CKE1 and/or CKE 2. For further information on this designation, please see: http://www.hrpa.ca/RegulationandHRDesignations/Pages/HR-Designations.as… | ||||
Group 3 | ||||
| LEVEL 3 In addition to the following mandatory courses, please refer to the Non-Core Level 3 requirement below | ||||
| ECON-7006 | Macroeconomics | 3 | ||
| Macroeconomics is the study of economy wide phenomena including inflation, unemployment and economic growth. This course will explain the how these major economic forces impact the economy through analysis and application of concepts such as gross domestic product; cost of living calculations; unemployment; economic growth theories; Canadas banking system; aggregate demand and supply and government domestic and international policy strategies (monetary policy, fiscal policy and international policy). The student will apply these macroeconomic concepts to describe historical and current Canadian performance in both a domestic and international context. | ||||
| ACCT-7004 | Management Accounting | 3 | ||
| This course introduces students to the role of a manager and the managers need for information for decision making in planning, implementation and organizational control. Students are providedwith instruction toward a fundamental understanding of cost concepts and terminology, such that they are able to isolate areas of cost and costing techniques leading to sound information for management decision making. The main topics covered are cost accounting fundamentals, traditional and contemporary approaches to product costing, and the application of a selection of cost analysis and planning tools. | ||||
| MGMT-7009 | Principles of Organizational Behaviour | 3 | ||
| Beginning with the concept of the organization as an open system, students will examine key elements pertaining to the behaviour of people within an organization. They will examine models of motivation, group dynamics, teamwork, change management and communication. They will then analyze the effects of the organization's leadership, structure and external environment on culture, climate and on human behaviour. They will apply this knowledge and understanding to recommend strategies for a minor transformation and develop an appropriate change plan. | ||||
Group 4 | ||||
| LEVEL 4 In addition to the following mandatory courses, please refer to the Non-Core Level 4 requirement below | ||||
| LAWS-7002 | Business Law | 3 | ||
| This course is an introductory survey of Canadian Business Law with a focus on Ontario legislation and common law. Topics include; the Canadian constitution and court system, torts (particularly negligence and professional responsibility), contracts, property (personal, real and intellectual), security interests, agency, forms of business organization, the legal aspects of credit, and employment law. The purpose of the course is to enhance the students decision making ability with respect to various legal and ethical issues that arise in a business setting. | ||||
| MKTG-7002 | Marketing 2 | 3 | ||
| This course advances the study of buyer behaviour and strategic marketing management practices in both business-to-consumer and business-to-business markets. Students utilize the case study method and apply the use of quantitative and qualitative tools to analyze the market and assess the impact of marketing decisions domestically and globally. The successful student will demonstrate the ability to solve marketing problems using a combination of creative thinking and appropriate application of marketing theory and principles. The course culminating project is the creation of a marketing plan based on a case study scenario. | ||||
| SYST-7001 | Business Information Systems | 3 | ||
| This course provides a strategic view of management issues associated with the governance, development, acquisition and deployment of information systems. With an emphasis on the strategic importance of Information Systems the following topics will be explored: IT governance; systems development analysis, design and issues; systems implementation, testing and support; networks; ecommerce/EDI; IS operational and security issues; and the human side of Information Systems management. | ||||
| METH-7022 | Statistics for Business | 3 | ||
| The purpose of this course is to introduce students to the field of statistics and its many applications to the business world. Applications of data analysis and statistical methodology will form an integral component of the course, supported by the sound development of statistics and appropriate computer software. Topics include: presentation and description of data, summary measures, probability, probability distributions, sampling distributions, confidence intervals, hypothesis testing and regression analysis. | ||||
Group 5 | ||||
| LEVEL 5 In addition to the following mandatory courses, please refer to the Non-Core Level 5 requirement below | ||||
| FINA-7006 | Financial Management | 3 | ||
| This course provides the framework for making decisions affecting a firms present and future cash flow. Aimed at future non-financial managers of a firm it provides the foundations for sound financial management. Starting from the purpose of financial statements participants will be able to address how they can be used in day to day operations and in order to make future decisions. Performance of the firm is analyzed against its own past performance or the performance of comparable companies. Working capital is vital to the survival or expansion of a firm and it will be explored in detail. Sources of financing (short or long term) will be explored. | ||||
| METH-7024 | Applied Research Methods | 3 | ||
| Research plays an important role in all aspects of our lives. Research skills are fundamental to success in business degree programs. This course will introduce students to the major qualitative and quantitative applied research methods, statistical concepts and research applications used by organizations. Traditional and online techniques for collecting primary and secondary data will be addressed and practiced. As consumers of research, students will learn to critically evaluate the research efforts of others. Students will work in groups to complete a research proposal, collect data and develop an online research strategy to address the research needs of an organization. | ||||
| MKTG-7003 | Strategic Website Management | 3 | ||
| This course will prepare the digital marketer to strategically manage a website - in other words, use the website as a marketing tool to effectively achieve the organization's objectives. Topics covered will include creating a website within the context of the organizational goals, target audience and overall marketing plan, mechanics, SEO, usability, and security/privacy and legal issues. The course will culminate in the development of a robust recommendation of improvements to optimize an existing, publicly available website. | ||||
| MKTG-7004 | Brand Management & Media Integration | 3 | ||
| This course examines the role of branding in marketing today. Students will develop an understanding of how brands are developed, assessed, and the value brands bring to organizations. Brands are the most valuable asset of most organizations and students will uncover how marketers can develop equity in brands and use these brands to drive business. | ||||
Group 6 | ||||
| LEVEL 6 | ||||
| MKTG-7005 | Search Engine Marketing | 3 | ||
| This course will cover fundamental and advanced concepts in Search Engine Marketing and pay per click (PPC) advertising. All students will engage in individual simulated activities and will run a ppc campaign using Stukent, a digital real-world simulation. Project deliverables include Google Ads account set up, keyword list research & formulation, match types configuration, ad copywriting, goal setting, keyword bidding, geo & language targeting, ad groups organization, ad extensions configurations, campaign optimization and ROI measurement. Advanced course topics include display advertising, ad extensions, day parting, conversion tracking, remarketing, and demographic targeting. Students will be prepared to write the Google Fundamentals of Search Certification exam at the completion of the course. | ||||
| MKTG-7006 | Customer Behaviour | 3 | ||
| Marketing begins and ends with the customer. To succeed in the marketplace, organizations must understand the behaviors of their customers. This course will introduce students to the major psychological, social and situational influences that impact consumer choice. Marketing's application of consumer theory will be studied in traditional and digital buying environments. Students will also reflect on their individual roles as consumers in a market-driven society. The course includes an overview of popular consumer research methods and addresses the evolving role of marketing in the creation and diffusion of culture. Students will complete projects using consumer behaviour theory and research to develop marketing tactics. | ||||
| MKTG-7007 | Digital Marketing | 3 | ||
| This course will explore the role of digital marketing in contemporary marketing, challenging students to employ a critical evaluation of tactics that will prepare them to manage an ever-changing digital Marketing mix. Tactics explored will include display media, search, affiliate, email, social and mobile; privacy, policy, ethical and legal issues will also be considered and relevant metrics will be introduced. The course will culminate in the development of an online marketing plan, leveraging the student's understanding of the relevance of a variety of online marketing tactics in fulfilling marketing objectives. | ||||
| MGMT-7016 | Managing Programs & Projects | 3 | ||
| This course gives management students the leadership skills to develop a project selection and prioritization process within a PMO (Project Management Office). The course also focuses on program and project leadership, the various methods of leadership, project integration and assesses legal and ethical project management issues. Students learn the process of analyzing, creating and managing the project plan and the project management processes for managing and controlling the overall program/project. This course covers all of the PMI (Project Management Institute) knowledge areas of project management together into a consolidated whole, and gives the student a higher-level leadership view of portfolio, program and project management and the tools and techniques to plan, execute and control various types of projects. | ||||
| MGMT-7011 | Leaders & Leadership | 3 | ||
| Leadership is about getting results over the long-term. In an organization, the leaders main role is to not only move the entire organization forward but to create leadership in everyone with whom they work. Students will learn to apply a proven leadership process in the workplace of the 21st Century by understanding the role of credibility, values, vision, ethics, empowerment, human relations, communication, developing others and effective feedback. They will build leadership skills, insight and judgment enabling them to make a significant impact on the operational effectiveness of an organization. | ||||
| COOP-1021 | Co-Op Educ. Employment Prep | 1 | ||
| This workshop will provide an overview of the Co-operative Education consultants and students' roles and responsibilities as well as the Co-operative Education Policy. It will provide students with employment preparatory skills specifically related to co-operative education work assignments and will prepare students for their work term. | ||||
Group 7 | ||||
| LEVEL 7 In addition to the following mandatory courses, please refer to the Non-Core Level 7 requirement below | ||||
| MKTG-7011 | Advanced Topics in Digital Marketing | 3 | ||
| This course focuses on the creation and analysis of complex digital marketing strategies and tactics. Topics at the forefront of digital marketing both now and in the future will be surveyed, debated, and ultimately become components of student created digital plans. Methods of study will include presentation, discussion, research, and writing using cases, scenarios, and live client data. The student will ultimately perform a literature review and produce a research paper exploring a cutting edge topic in digital marketing. | ||||
| MKTG-7008 | Marketing & Metrics & Analysis | 3 | ||
| This course teaches the student decision-making theory and methods of analysis that support the web analytics discipline. Topics include customer, competitor, and marketing analysis. Students are introduced to the concepts and principles of information acquisition, manipulation and management as it relates to website visitor metrics, website traffic acquisition, and website content management. Advanced experience in the use of the Google Analytics platform will be provided. Students will complete and present a detailed website analysis for a client in industry as the culminating project in this course. | ||||
| MKTG-7009 | Managing Customer Relationships | 3 | ||
| This course deals with the current challenges of capturing, managing and using customer data to maximize customer experience, satisfaction and profitability. Managing customer relationship will be detailed beyond the tactical level so that its strategic relevance and organizational application become clear. Customer-based initiatives and customer centricity will be discussed through applied cases. Both business-to-consumer and business-to business relationships will be addressed based on the IDIC process. | ||||
Group 8 | ||||
| LEVEL 7 - Add'l Requirement. Take ENTP-7001 or INNV-7001 | ||||
| ENTP-7001 | Business Entrepreneurship | 3 | ||
| This course gives students a comprehensive knowledge of the functions of a small to medium sized business and the characteristics, opportunities and challenges of entrepreneurship. Students will prepare and defend a business plan for a new business and examine alternative to starting a new business. Topics include accounting principles and strategies, legal issues and managing risk, leadership and ethics, market research and marketing plans for the small business. Students leave the course with an effective, valid business plan ready to implement. | ||||
| INNV-7001 | Innovation Applications | 3 | ||
| Organizations and individuals need to be innovative to succeed in the complex and rapidly-changing global marketplace. In this course, you will learn the fundamentals of innovation, and how innovation applies to your discipline or field through analysis of a contemporary innovation. Using this foundational knowledge, you will select and apply the novel and adaptive thinking processes and tools presented in the course to complete an innovative learning project in collaboration with other students. The project will be based on a real-world scenario involving an external live client identified in consultation with your professor, and you will present your proposed solutions directly with the live client. The project will involve applied research and may involve a multi-disciplinary approach.Throughout the course, novel and adaptive thinking skills and collaboration skills will be evaluated through self assessment and peer assessment, culminating in a personal development plan. This course is designed to give students in a degree programs the opportunity apply innovative thinking to a real-world problem presented by an external client, and to present their proposed solutions. | ||||
Group 9 | ||||
| LEVEL 8 In addition to the following mandatory courses, please refer to the Non-Core Level 8 requirement below | ||||
| MKTG-7012 | Current Trends in Marketing & Management | 3 | ||
| This course gives students a comprehensive knowledge of essential trends in leadership in the 21st Century. Students will gain insight into specific leadership skills and qualities, with a focus on leadership as a process, leadership behavior and skills, and situational leadership. This course also covers important trends in innovation through the management and measurement of social media efforts in an organization. Students will examine how new social networking technologies and trends are linking tech savvy customers with businesses at local, regional and global levels. | ||||
| MGMT-7024 | Global Strategy & e-Commerce | 3 | ||
| This course provides an overview of the fundamentals of e-Commerce, with a particular emphasis on the challenges and applications of e-Commerce in a global environment. E-Commerce topics explored - include security issues, billing and payment systems, and supply chain. Cross border issues will also be considered. There will be an emphasis on learning from real-world successes and failures via cases. The course will culminate in the development of an e-Commerce plan for a multinational business. | ||||
| MGMT-7039 | Capstone Project | 4 | ||
| The purpose of this capstone course is to enable the student to draw on all the tools, both theoretical and practical from previous courses and apply them to a real life business situation; using a business from our community as a living case study. Students will be coached through the process of defining the problem, conducting a comprehensive situation analysis utilizing primary and secondary market research, formulating alternatives and recommending a viable business strategy complete with an action plan for implementation. This course will also focus on developing students' time-management, project management, organization, team building, communication and leadership skills. | ||||
| MGMT-7041 | Strategic Management | 3 | ||
| This course explores the four elements of strategic management from a leadership perspective: environmental analysis, strategy formulation, strategy implementation and evaluation and control. The course also explores the external and internal checks and balances that keep organizations vital, focused and able to respond to change or when unnoticed may lead to failure. Cases are used to bridge theory and practice that integrate the concepts and techniques of marketing, accounting, finance, management, production and information systems with strategic management in relation to performance goals, external shifts, internal capabilities and strategy formulation and implementation. This course also examines corporate governance and latest examples of corporate failure and controversy. | ||||
| DEVL-7001 | Career Development | 2 | ||
| The purpose of this capstone course is to prepare students for careers in their field post-graduation. Students will have an opportunity to reflect on their co-op work term to identify career options, skill gaps, and opportunities to guide them in their career search. Students will also be exposed to a variety of guest speakers and topics that will provide them with an understanding on industry trends, job opportunities, professional accreditation, and key industry insights. Students will also be coached on career search skills, interview and networking skills to help prepare them post-graduation. | ||||
Group 10 | ||||
| Co-op Requirement Students Must Complete 1 Co-op Work Term | ||||
| COOP-BDM1W | BDM1 Co-op Work Term | 1 | ||
| Non-Core Courses | ||||
| Take all of the following Mandatory (Non-Core) Courses: The Minimum Cumulative GPA for Non-Core courses is 2.0 | ||||
Group 1 | ||||
| LEVEL 2 | ||||
| COMM-7021 | Argumentation & Persuasion | 3 | ||
| Argumentation and Persuasion is an advanced writing and communications breadth course. The purpose of this course is to examine the sophisticated interrelationship between rhetorical choices (including modes, style, and tone), audience requirements, engagement with outside sources, and texts' ultimate success. Students will learn how to apply these concepts to their own writing, and thus how to construct a variety of successful texts, including advanced argumentation. | ||||
Group 2 | ||||
| LEVEL 3 | ||||
| LIBS-7001 | Ethics in a Global Context | 3 | ||
| The last half century has seen a rapid shift towards globalization. As a result, even our simplest actions and choices can easily and unwittingly impact someone halfway around the world. As good global citizens, we must consider our actions in a global context. This course introduces students to the four most prominent ethical theories - Consequentialism, Duty-based Ethics, Ethics of Care and Virtue Ethics. We consider these theories within the context of a variety of topics including abortion, assisted death, the death penalty, sexual morality, censorship, drug control, human rights, animal rights, economic justice, corporate social responsibility, and environmental issues. | ||||
| MGMT-7042 | Computational Thinking | 3 | ||
| The objective of this course is to introduce students to computational thinking. Students will learn to design and create simple algorithms, break a problem into smaller and more manageable parts, and automate an algorithmic solution to a problem. Topics include: basic algorithmic structures, decomposition, abstraction, automation, evaluation, generalization, and debugging. | ||||
Group 3 | ||||
| Gen Ed - Electives - Take 3 General Education Elective Credits at the Introductory Level from one of the following subjects - Humanities (HUMA), Social Science (SOSC), Math (MATH), Science (PHYS) - Normally taken in Level 2 | ||||
Group 4 | ||||
| Take 6 General Education Elective Credits at the Upper Level (Non-Introductory) - Normally taken in Levels 7 and 8 | ||||
Group 5 | ||||
| Take 9 General Education Elective Credits at either the Introductory or Upper Level - Normally taken in Levels 3, 4 and 5 | ||||
| Program Residency | ||||
| Students Must Complete a Minimum of 34 credits in this program at Fanshawe College to meet the Program Residency requirement and graduate from this program | ||||