Sponsorship Development

Sponsorship is a core element in putting together an event. This course discusses the definitions and historical development of the sponsorship market. Students will become familiar with the strategies required to generate revenue through funding and preparing an inclusive plan for evaluating, soliciting, selling and coordinating long term deals. Furthermore, students will be introduced to the concept of creating attractive sponsorship proposals, conducting a comprehensive sponsorship needs-assessment and feasibility study and identifying qualified prospective sponsors. Legislation affecting sponsor and donor relationships will be explored as well as determining sponsorship fulfillment responsibilities. Through researching market factors and event exposures, students will learn how to investigate and set sponsorship pricing.