Sport Media & Public Relations

This course provides an analysis of the role of public relations and mass media in sports communication. Technology of sports PR is combined with an examination of the public's relationship with athletes and sports. This course will also explore the techniques and activities used to promote events, organizations and athletes. Topics include the creation and sustainability of brand awareness, media management, and the examination of established and emerging media trends in the digital environment. Course content will incorporate and reinforce the skills/concepts that you have learned throughout your studies to date, increasing your knowledge and perspective on the world of sports media and PR.