Influencer Marketing

Within this course, students will learn about influencer marketing and how to identify and connect with influencers that will help their business or brand grow. Students will learn about how to create influencer partnerships, how to create influencer campaigns and how to drive and measure the success of their campaigns. Learning Outcomes: Identify and define influencers to target and partner with based on specific brands or businesses. Identify the difference between micro and macro influencers, brand ambassadors and bloggers. Learn how to track and measure the ROI of your influencer campaign. Total Course Hours - 6