Within this course, students will learn how to create effective content and how to manage content across various social media platforms. Students will learn about content creation best practices, useful tools and how to create a content calendar. They will also learn how to optimize content to drive engagement and build brand loyalty. Learning Outcomes: Identify social media content creation strategies. Learn about the power of storytelling through social media content. Learn how to use third party social media management tools to plan a long-term goals. Total Course Hours - 6