Within this course, students will learn how to successfully create a social media marketing strategy that will help a business market their product or service across various social media platforms. Students will learn about creating engaging social media content that will build a community and dedicated following. They will also learn how to effectively promote a business and sell on social media. Learning Outcomes: Develop a social media strategy that will focus on marketing goals and objectives. Demonstrate how to use various social media platforms to effectively engage with a target audience. Design a social media marketing plan that focuses on how to engage, promote and sell a product or service. Total Course Hours - 6