Overview

Marketing a Trades Business - Micro-credential

Marketing a Trades Business will provide learners the foundational knowledge to create awareness and visibility for their brand. Through the micro-credential learners will explore various key topics, including market analysis, branding, pricing strategies, promotional techniques and distribution channels. Emphasis will be placed on understanding target markets, identifying competitive advantages and creating value for the customer. By implementing marketing strategies taught in this micro-credential, participants will be able to attract potential customers and generate leads. Learning Outcomes: 1. Explain the purpose of each component to the marketing plan. 2. Apply strategies, research and goals into each component of the marketing plan. 3. Develop a comprehensive marketing plan intended to create awareness and visibility for a small business in the trades. Total class hours - 24
Course Code:
MKTG-1143
Area of Interest:
Professions & Trades

Course Offerings

Thank you for your interest in this course. At this time, there are no upcoming classes scheduled. New offerings in future terms will appear below so you are encouraged to check back again throughout the year. To inquire about when upcoming classes might be planned, please fill in the form on this page and we will respond shortly.

Course Details

More details
photo of the front page of the part-time studies guide

Download the Part-time Studies Guide

 

What's included:

  • How to assess if part-time learning is right for you
  • Part-time learning options and the differences between each
  • How to pay for your part-time education
  • Part-time options within your area of interest
  • How to sign up for part-time studies and where to get help

 

Learn how to download