Marketing Management

The graduate has reliably demonstrated the ability to:

1. Formulate a marketing plan that will meet the needs or goals of a business or organization;
2. Develop an integrated marketing communications plan for a product, concept, good and/or service based on an identified market need or target;
3. Formulate strategies for developing new and/or modified products, concepts, goods and services that respond to evolving market needs;
4. Develop strategies for the efficient and effective placement/ distribution of products, concepts, goods, and services that respond to evolving markets;
5. Evaluate the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, Return on Investment (ROI) and business goals of an organization;
6. Evaluate the viability of a concept, product, good and/ or service in a local, national or international markets;
7. Conduct market research to provide information needed to make marketing decisions;
8. Communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats;
9. Plan, prepare and deliver a sales presentation or pitch that addresses the needs of the client;
10. Develop strategies with clients, customers, and consumers and others to grow and maintain relationships;
11. Develop learning and development strategies and plans to enhance professional growth in the field;
12. Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives;
13. Participate in and contribute to a framework of organizational policies and practices, when conducting business of the organization;
14. Apply the principles of business ethics and corporate social responsibility to business decisions;
15. Employ the management techniques of planning, organizing, directing, and controlling of marketing functions and activities in response to the business needs of the organization.