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Overview

Program Description

Public relations and corporate communications professionals play a critical role in developing and maintaining an organizations brand 
identity and reputation. Students will learn the essential skills required for public relations and corporate communications positions. 
The courses will provide working professionals or others the opportunity to learn more about public relations and corporate 
communications or to upgrade their current skillset by offering the flexibility of part-time studies.

Courses

Program Requirements

Level 1
Take all of the following Mandatory Courses:

Group 1
PBRL-6003Writing for Public Relations
This course introduces students to various writing situations encountered by professionals working in public relations. Participants will review the basics of writing, editing, interviewing, and summarizing. Special emphasis is placed on reviewing and refining basic syntax skills. Participants will produce a number of written assignments using industry standard style and format.
PBRL-6014Professional Practice & Ethics
This course is designed to help students prepare for their field placements and eventual employment by examining professional workplace conduct, practices, and ethics. Participants will examine the importance of professional practices as required in workplace situations, and will also consider the need for ethical standards in business, public relations and the media. Students will be encouraged to develop high standards of personal and professional ethics and practice. The course explores current workplace standards of behaviour and examines ethical challenges drawn from current events in the corporate, political and non-profit sectors. Issues related to team work, conflict resolution, leadership, and cross-cultural communication will also be explored.
PBRL-6016Strategic Public Relations
This course lays the foundation for studies in public relations. A brief history of PR will be covered before looking at publics, PR planning and research, organizing special events, along with other facets of PR. A case study method combined with assignments and guest lectures will be used.


Group 2
Take PBRL-6013 or PBRL-6018
PBRL-6013Specializations in PR
Students will build on the content of PBRL-6011 and discuss areas of specialty in public relations. Topics of study include internal communications, employee communications, communication audits, public affairs and community relations. Creation of communication and public relations plans will give students application of public relations and re-inforce the framework of public relations learned in PBRL 6011 Strategic Public Relations.
PBRL-6018Media Relations & Crisis Communications
Effective media relations are an essential skill for any public relations professional. This course looks at key elements of media relations from media relations planning and how to develop and foster positive working relationships with media, to dealing with media during good news events or in crisis situations.

Program Residency
Students Must Complete a Minimum of 3 credits in this
program at Fanshawe College to meet the Program Residency
requirement and graduate from this program

Program Details

Program Code
PRC1
Delivery
In Class
Topic Area
Computers, Design, and Media
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What's included:

  • How to assess if part-time learning is right for you
  • Part-time learning options and the differences between each
  • How to pay for your part-time education
  • Part-time options within your area of interest
  • How to sign up for part-time studies and where to get help

 

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