Business - Marketing
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Program Overview
This two-year business marketing diploma program is designed for those looking to gain strong foundational skills to work within the marketing industry. Not only will you take courses in traditional and digital marketing concepts, market research, customer analysis and communications, but you’ll also gain an understanding of accounting and economics. You’ll graduate with confidence and a knowledge base to kickstart an exciting and successful marketing career.
Program Details
Program Code
BMK1
Credential:
Ontario College Diploma
Duration
60 weeks
Start Dates
Locations
Availability
Full Time Offerings
2025 January
London
Open
2025 May
London
Open
2025 September
London
Open
2026 January
London
Open
2026 May
London
Open
2024 September
London
Closed
Part Time Offerings
Start Dates
Locations
Availability
Full Time Offerings
2025 January
London
Open
2025 May
London
Open
2025 September
London
Open
2026 January
London
Open
2026 May
London
Open
2024 September
London
Closed
Your Learning Experience
This business marketing program covers customer analysis, segmentation and targeting; integrated marketing communications; pricing and distribution strategies; and product and service development and management. Experiential learning includes market research studies, advertising campaigns, sales and business plans, many providing opportunities to work with live clients. You’ll also learn to use current software, including presentation, spreadsheet, graphic design and publishing applications.
Successful graduates of this diploma in marketing program who meet admission requirements are also eligible for transfer to the Business Administration - Marketing Advanced Diploma or the Honours Bachelor of Commerce (Digital Marketing) Degree.
Available in a traditional in-class format with September, January, February and May admissions or as a fully online (asynchronous) business marketing program, full-time or part-time. A co-op version of this program is also available.
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Become a Chartered Marketer
This program is recognized by the Canadian Marketing Association (CMA) as an accelerated pathway toward the Chartered Marketer designation.
As the only marketing designation recognized across Canada, the CMA’s Chartered Marketer (CM) designation sets a high standard in the marketing industry. It's a testament to your commitment to ongoing professional development and staying up to date on evolving marketing trends. Plus, Chartered Marketers get access to exclusive CM benefits! Whether you're a current student or a proud alum, this is your chance to elevate your professional profile and join the ranks of esteemed marketers in Canada. Start your CM journey at www.charteredmarketer.ca.
Career Information
Graduates of Fanshawe’s Business – Marketing program can pursue a career in sales, retail management, advertising, brand management, sports and events marketing, customer relationship management or market research. Graduates have the knowledge and skills to begin in a variety of entry-level positions, including marketing officer, marketing assistant, sales assistant, sales representative, merchandiser, advertising coordinator, media buyer, account representative and market researcher.
Did you know Fanshawe consistently ranks high in graduate employment rates among large colleges in Ontario?
Here are some examples of career opportunities for graduates of Fanshawe’s Business – Marketing program:
Social Media Assistant
Support efforts to increase growth and brand affinity by engaging target audiences and markets through social media posts and events.
Content Specialist
Prepare engaging text and images to promote programs, marketing activities and fundraising efforts.
Social Change Specialist
Be an agent of change by delivering evidence-informed social marketing campaigns promoting the reduction of tobacco use, LGBTQ+ rights and Indigenous and minority experiences.
"I owe my ongoing success to Fanshawe College, to all faculty, staff, administration and colleagues. I am truly grateful for their support and encouragement!"
Rumman Khan
Graduate 2015
Learning Outcomes
The graduate has reliably demonstrated the ability to:
- Contribute to the development of a marketing plan that will meet the needs or goals of a business or organization;
- Contribute to the development of an integrated marketing communication plan of a product, concept, good, and/or service based on an identified market need or target;
- Contribute to the development of new and/or modified marketing concepts, products, goods, and/or services that respond to market needs;
- Contribute to the development of strategies for the efficient and effective placement/distribution of a product, good, and/or service to respond to an evolving market;
- Contribute to the development of strategies related to pricing for a product, good and/or service;
- Analyze the viability of a concept, product, good, and/or service in local, national or global markets;
- Participate in conducting market research to provide information needed to make marketing decisions;
- Communicate marketing information persuasively and accurately, in oral, written, graphic and interactive media formats;
- Plan, prepare and deliver a sales presentation or pitch to address the needs of the client;
- Develop strategies with clients, customers, consumers, co-workers, supervisors, and others to maintain and grow working relationships;
- Develop learning and development strategies to enhance professional growth in the field;
- Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives;
- Operate within a framework of organizational policies and practices, when conducting business of the organization.
Related Programs
Academic School
Program Coordinator:
Stacey Swartz, MBA
Admission Requirements
Ontario Secondary School Diploma (OSSD), or equivalent,
or a
mature applicant with the following courses:
- Grade 12 English (C or U)
- Grade 11 Math (C, U or M - minimum of 60%), or Grade 12 Math
(C or U)
Students who do not meet the admission requirements are
recommended for academic upgrading. A conditional offer may be
possible with proof of enrolment. Alternatively, applicants missing
the required courses may want to consider our one-year
Business Fundamentals preparatory program. Upon graduation,
students can enter level 2 of any business diploma program in the
Lawrence Kinlin School of Business.
Note:
Graduates of Business - Marketing may choose to transfer
into Fanshawe's Business
Administration - Marketing Advanced Diploma or the
Honours Bachelor of Commerce (Digital Marketing) Degree program
after completing the
bridging requirements.
International Admission Equivalencies
Admission equivalencies for Fanshawe depends on your country of study. Please enter your location to see the requirements for your country below.
English Language Requirements
English Language Requirements
| Test | Score |
|---|---|
| TOEFL iBT | 79 |
| IELTS Academic | Overall score of 6.0 with no score less than 5.5 in any of the four bands |
| CAEL | Overall score of 60 with no score less than 50 in any of the four bands. score of 80 in listening |
| PTE Academic | 53 |
| Cambridge English | Overall score of 169 with no language skill less than 162 |
| ESL4/GAP5 | Minimum grade of 80% in Level 8, 75% in Level 9, or 70% in Level 10 |
| Duolingo | Overall score of 105, with no score lower than 95 |
Recommended Academic Preparation
Recommended Academic Preparation
- Any Grade 11 or Grade 12 Business Studies (C), (M), or (O)
- Grade 12 Business and Technological Communication (O)
- Academic and Career Entrance Certificate (ACE): Business Mathematics course and Computer Skills course
- Applicants who do not meet the stated admission requirements for the Business - Marketing program should apply to the one-year Business Fundamentals Ontario College Certificate program, Program Code BFS2. The Business Fundamentals program is recommended for students who require or desire academic upgrading, particularly in Mathematics and English, before pursuing a business diploma program. Students who successfully complete the Business Fundamentals program may be eligible for admission to Level 2 of any two-year business diploma program at Fanshawe College.
Recommended Personal Preparation
Recommended Personal Preparation
- Strong interpersonal skills
- Ability to work independently and in a team environment
- Strong analytical skills
Advanced Standing
Advanced Standing
- Applicants may apply for advanced standing on the basis of previous academic achievement at another institution and/or Prior Learning Assessment and Recognition (PLAR). Advanced standing qualifies the applicant for direct entry to a second or higher level of the program.
Applicant Selection Criteria
Applicant Selection Criteria
Where the number of eligible applicants exceeds the available spaces in the program, the Applicant Selection Criteria will be:- Preference for Permanent Residents of Ontario
- Receipt of Application by February 1st (After this date, Fanshawe College will consider applicants on a first-come, first-served basis until the program is full)
- Achievement in the Admission Requirements
Post-Admission Requirements
Post-Admission Requirements
Mandatory Placement Assessment for WRIT CourseCourses
| Level 1 | ||||
| Take all of the following Mandatory Courses: | ||||
| ACCT-1100 | Principles of Accounting 1 | 3 | ||
| This course introduces the student to the Principles of Accounting, and includes an exploration of the underlying concepts that guide the preparation of accounts for individuals and organizations. It is designed to teach the student, regardless of program destination, an essential life skill - an understanding of Net Worth, and its importance to business success and the financial well being of the individual. | ||||
| WRIT-1032 | Reason & Writing Business 1 | 3 | ||
| This course will introduce business students to essential principles of reading, writing, and reasoning at the postsecondary level. Students will identify, summarize, analyze, and evaluate multiple short readings and write persuasive response essays to develop their vocabulary, comprehension, grammar, and critical thinking. | ||||
| MKTG-1012 | Principles of Marketing 1 | 3 | ||
| This course is designed to provide an overview of the decisions that face Marketers in today's fast-paced and competitive business environment. Students will learn that marketing is not only advertising but a broad set of activities designed to satisfy consumer needs and wants. Students examine the information Marketers require for effective decision-making and learn the basic elements of the marketing planning process. | ||||
| MATH-1052 | Business Math | 3 | ||
| This course provides a review of basic arithmetic and algebra as well as providing students with mathematical tools and concepts needed for other college courses and in future employment. This course is to prepare students for later courses in Marketing, Business, Financial Planning, Accounting, Purchasing and Insurance. | ||||
| BUSI-1060 | Strategies for Success | 1 | ||
| This course presents and helps to develop some of the skills required to achieve academic and career success. Areas of focus include college resources, study skills, time management, academic integrity, emotional self-awareness and social skills development. Additionally, emphasis is placed on career readiness and preparation. | ||||
| BUSI-1005 | Introduction to Business Processes | 3 | ||
| This course explores the various functional areas of business in Canada and demonstrates the interrelationship among these areas. Students are introduced to many concepts, including major business trends, the role of government in business, marketing, operations, employee-management issues, financial resources management, business ethics and social responsibility. | ||||
Tuition Summary
London
Online
*Total program costs are approximate, subject to change and do not include the health and dental plan fee, bus pass fee or program general expenses.