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Overview
Program Description
This fully online, asynchronous program is designed to help students gain valuable skills related to websites and search engine marketing (SEM). Students will learn how to create a marketing strategy, along with how to manage a team to execute the marketing plan. This program will teach students to design and optimize a website to gain clients and increase visibility through SEM Google AdWords. The learner will gain these valuable skills, along with software skills in WordPress. Upon successful completion of this program, a student can transfer all these courses into the Marketing Management graduate certificate program (MKM1) (admission requirements apply).Courses
Program Requirements
| Level 1 | ||||
| Take all of the following Mandatory Courses: | ||||
| COMP-5062 | Web Design for Optimization | 4View More Details about COMP-5062 | ||
| In today's evolving digital landscape, the modern marketer plays a crucial role in shaping and maintaining a brands' online presence through the brands' website. Websites are trusted by consumers as a single access point for brands. The modern website acts as a hub connecting various business operations and digital marketing efforts. With increasing importance on the website, marketers along with web designers and developers need to ensure they are working together to prioritize the user experience when creating websites. Designing websites with the end user in mind ensures website development efforts are useful, cost effective, and backed by data-informed business decisions. Websites designed and optimized for the user lay the critical foundation for most other forms of digital marketing efforts, such as search engine marketing, social media marketing, and search engine optimization. In this course students will be introduced to the key aspects of website design and development including strategy, scoping, planning, prototyping, developing, testing, and monitoring websites and website performance. Students will learn various optimization strategies, apply basic construction techniques, and will learn to analyze and assess existing websites considering user experience and optimization strategies critical to today's marketing efforts. As a final deliverable students will strategically plan, design, and develop a basic website. Students will gain a comprehensive understanding of both theoretical and practical aspects of website design and development. | ||||
| MKTG-5006 | Marketing Management | 3View More Details about MKTG-5006 | ||
| Marketing is more than just advertising and sales. Marketing is a multi-disciplinary process that facilitates exchanges of value between organizations and their clients and customers. Effective management of the marketing function provides unique challenges for all organizations. This course provides an overview of the decisions managers face as they develop and execute marketing plans. Recent trends impacting strategies and tactics will be addressed. Students will work in groups to design a marketing plan to address the objectives of an organization. | ||||
| MGMT-6191 | SEM & Google Ads | 4View More Details about MGMT-6191 | ||
| Search is the largest digital advertising format in Canada. In 2022 it represented over 46% of total digital ad spend. Social media marketing follows close behind at 25%. For the modern digital marketer, understanding how to create, run and optimize effective paid search and paid social media campaigns is an essential skill. In this course, students will learn the fundamentals and strategies needed to create, run, and optimize effective paid search and paid social media campaigns. In the first half of the course students will focus on the most popular search engine marketing channel available to marketers today, Google Ads. In the course's latter half, students will delve into popular paid social media advertising channels mainly, the Meta Ads Manager. By the end of the course, students will be proficient in the tools and strategies needed to develop, manage, and optimize paid search and paid social media advertising campaigns that drive business results. | ||||
| Program Residency | ||||
| Students Must Complete a Minimum of 3 credits in this program at Fanshawe College to meet the Program Residency requirement and graduate from this program | ||||
Program Details
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What's included:
- How to assess if part-time learning is right for you
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