2773 Results
Within this course, students will learn how to create effective content and how to manage content across various social media platforms. Students will learn about content creation best practices, useful tools and how to create a content calendar. They will also learn how to optimize content to drive engagement and build brand loyalty. Learning Outcomes: Identify social media content creation...
Within this course, students will learn how to successfully create a social media marketing strategy that will help a business market their product or service across various social media platforms. Students will learn about creating engaging social media content that will build a community and dedicated following. They will also learn how to effectively promote a business and sell on social media...
Learners will discover just how many social media tools exist and how each tool can integrate and provide support to a social media strategy. Students will learn about tools like HootSuite, Canva, Sprout Social, Buffer and how they can deliver on KPIs within an organization. Learning Outcomes: Identify the components of social media tools available in the industry. Demonstrate an understanding of...
This course will introduce key marketing concepts related to the promotions mix in an IMC (Integrated Marketing Communications) framework. Students will be introduced to the foundation of IMC and communication concepts specifically as they relate to influencing consumer behaviour. This course focuses on advertising as part of the promotional mix and explores creative approaches and media...
Business owners in trades, such as plumbing, automotive services, heating and cooling repair, electrical contracting and carpentry have a difficult task in marketing their business. This course provides a brief overview of selected marketing theory before engaging participants directly in pracrical exercises on how to improve a trades business through proven marketing strategies. Students learn...
This fully online course is designed to use a hands-on orientation in identifying and evaluating business marketing solutions through the examination of several research techniques and applications. The student will use the key principles of problem statement creation, experimental research, and the questionnaire design process to develop actionable research solutions to help solve modern...
A course to demonstrate skills of selling such as: awareness of buyer behaviour, ability to organize an effective sales presentation, ability to present an effective sales presentation and comprehension of skills and attitudes essential to the successful salesperson.
Marketing is more than just advertising and sales. Marketing is a multi-disciplinary process that facilitates exchanges of value between organizations and their clients and customers. Effective management of the marketing function provides unique challenges for all organizations. This course provides an overview of the decisions managers face as they develop and execute marketing plans. Recent...
This course develops the students' understanding of the intersection between sales and marketing in both the brick-and-mortar and digital worlds. Exposure to online marketing tactics and mobile communications will increase student's digital literacy. Students will learn to identify their clients'/customers' needs, speak to those needs, and select solutions that add the most value to their clients...
From Facebook to Twitter, blogging, YouTube, LinkedIn, and more, discover the new principles of communication that apply across all networks and how these specific social networks work and the possible uses for your organization. Learn how social networks are used to develop two-way communication and marketing strategies. Determine what you can be doing, what you should be doing, and take back a...