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This course introduces the student to consumer-based services marketing and sales as applied tot he Long Term Care and Retirement Communities industry. Students will define marketing and demonstrate an understanding of consumer behavior, market segmentation, the marketing mix, application to the marketing plan, and the principles of selling.

Learners develop a social media strategy. The focus is on skill-building and on creating and implementing a social media strategy including identifying and working with social media tools, assessing how tools support overall branding, advertising, marketing and/or communication strategies. Learners explore, identify and engage online communities that support internal and external social media...

Learners explore the fundamentals of social media. Topics covered include an introduction to social media and other emerging technologies and tools, current trends and future directions, benefits, values and risks. Learners analyze case studies to assess how social media impacts and influences fields, such as communication and marketing, and how it informs future trends and developments.

This course will introduce key marketing concepts related to the promotions mix in an IMC (Integrated Marketing Communications) framework. Students will be introduced to the foundation of IMC and communication concepts specifically as they relate to influencing consumer behaviour. This course focuses on advertising as part of the promotional mix and explores creative approaches and media...

This fully online course is designed to use a hands-on orientation in identifying and evaluating business marketing solutions through the examination of several research techniques and applications. The student will use the key principles of problem statement creation, experimental research, and the questionnaire design process to develop actionable research solutions to help solve modern...

This course develops the students' understanding of the intersection between sales and marketing in both the brick-and-mortar and digital worlds. Exposure to online marketing tactics and mobile communications will increase student's digital literacy. Students will learn to identify their clients'/customers' needs, speak to those needs, and select solutions that add the most value to their clients...

This course features an examination of corporate sponsorship, its growing role and importance in the corporate/brand marketing mix; importance to event and property producers/organizers, participants, athletes, entertainers, communities and the media. Additionally, an overview of the industry and instruction on effective methods to plan, price, organize, acquire, implement, measure, and evaluate...

Designed for Health Care Professionals currently practicing in a post anesthesia care setting and for those interested in acquiring skills and knowledge in assessing and caring for the post anesthesia patient. Includes a review of body systems and how they are affected by the stress of anesthesia and surgery. Emphasis is placed on anesthesia, common post anesthesia problems and their management...

This course is designed to provide the nurse with a basic knowledge level of the roles s/he will fulfill in the perioperative setting. The role of the scrub and circulating nurse are explored as part of the perioperative team. The course focuses on patient and staff safety, infection control and aseptic principles, the nurses role in assisting with anesthesia and patient positioning in...

Review cardiac anatomy and physiology. Increase your cardiac assessment skills and improve your knowledge and nursing skills of coronary syndromes. All common arrhythmias are included. This fully online course is for both RN's and RPN's and offered through OntarioLearn. Note: Direct registration is not possible. Eligible participants must be active and be entitled to practice with the College of...