2773 Results
Marketing 1 is the first course of a two course introduction to marketing designed to provide students with a sound grounding in the field of marketing. Emphasis is placed on the formulation of integrated marketing strategies that play a role in achieving organizational objectives. The course is divided into four segments: marketing process and marketing environments, marketing planning and...
Some call it social media marketing. Some refer to it as digital media. Some include mobile marketing. This course provides the student with a fundamental understanding of many of the different digital channels including: social, mobile, games, and other emerging digital channels of communication. Once an understanding of each of the channels is established, the student then learns how to...
This course introduces a variety of web-based and digital marketing approaches. Students will examine the new and fast-changing opportunities for marketers resulting from the changing use of digital media, including search engine strategies, websites, social media, and mobile communication. The course provides students with the opportunity to observe, evaluate and recommend online marketing...
This course exposes students to the growing field of sports and entertainment marketing with a focus on the theory and practice. This course explores the planning and marketing of sports, entertainment and events. Students learn about the planning, promotion and evaluation of special events within these specific industries. While focusing on the practical application of theory, students will study...
The Digital Marketing course will give students an introductory exposure to current social media and digital marketing trends.
Students will learn how the Facebook Business Suite supports the growth and development of Facebook and Instagram business accounts. Students will learn how posts, scheduling and interactions are delivered through the Business Suite. Students will have the opportunity to work directly in the platform to design and interact via Facebook Business Suite. Learning Outcomes: Explain how the Facebook...
Within this course, students will learn how to create and manage the different sections within a LinkedIn profile. They will learn how to build their personal brand and generate business leads through the LinkedIn platform. Students will learn how to find and connect with the right target audience for their business. Learning Outcomes: Learn about LinkedIn best practices and how to optimize your...
Within this course, students will learn how to create a successful YouTube channel, create engaging videos, optimize videos for higher visibility, learn about YouTube SEO and monetize their channel. Learning Outcomes: Create a YouTube strategy that examines different tactics to build and optimize a business channel. Demonstrate the ability to create successful YouTube videos. Learn how to scale a...
Social media marketing is at the forefront of digital marketing and for good reason. Students will learn the ads platform, how to select a targeted demographic audience, how to set a budget and duration as well as choosing a specific location for ads to appear. In this course you will: Learn how the ads platform is designed. Create a targeted ad campaign within the ads platform. Identify an...
Within this course, students will learn about influencer marketing and how to identify and connect with influencers that will help their business or brand grow. Students will learn about how to create influencer partnerships, how to create influencer campaigns and how to drive and measure the success of their campaigns. Learning Outcomes: Identify and define influencers to target and partner with...