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In today's evolving digital landscape, the modern marketer plays a crucial role in shaping and maintaining a brands' online presence through the brands' website. Websites are trusted by consumers as a single access point for brands. The modern website acts as a hub connecting various business operations and digital marketing efforts. With increasing importance on the website, marketers along with...
The purpose of this course is to give students an opportunity to understand and use the financial statements and reports of incorporated small businesses, namely the Income Statement, Balance Sheet, Statement of Cash Flows. Students are also introduced to Pro Forma Statements, Cash Budgets and ways to develop these tools. Students will perform ratio and trend analysis, prepare projections and...
Any Canadian resident who wishes to be licensed to sell securities or advise clients on securities must complete the Canadian Securities Course. FINA3032 has the same content as Volume I of the Canadian Securities Course. Topics include the Canadian investment marketplace, the economy, fixed income securities, equity securities, derivatives, financing and listing securities and corporations and...
This course is an introduction to the Canadian insurance industry and is a preparatory course for Provincial licensing requirements, for those who wish to sell Life insurance and other life insurance products in Canada. Topics discussed in this course include various insurance products, such as individual and group life as well as accident and sickness products. Also covered are topics such as...
This course focuses on an enterprise approach to commercial risk management, including a discussion of global risk management standards and guidelines. Students will explore risk beyond the traditional hazard risk to include financial and strategic risks. Risk identification and analysis tools and techniques will be discussed in detail.
A course to demonstrate skills of selling such as: awareness of buyer behaviour, ability to organize an effective sales presentation, ability to present an effective sales presentation and comprehension of skills and attitudes essential to the successful salesperson.
This course focuses on the risk management process in both the domestic and international marketplace and on identifying and analyzing loss exposures. The emphasis is on an enterprise approach to commercial risk management, including a discussion of global risk management standards and guidelines with a concentration on the management of risks in the supply chain. Students will explore risk beyond...
From Facebook to Twitter, blogging, YouTube, LinkedIn, and more, discover the new principles of communication that apply across all networks and how these specific social networks work and the possible uses for your organization. Learn how social networks are used to develop two-way communication and marketing strategies. Determine what you can be doing, what you should be doing, and take back a...
Gain a fundamental yet advanced introduction to eMarketing, including improving email promotions, analyzing your web site traffic, doing search engine optimization, and how to successfully employ online advertising. No eMarketing experience is necessary. If you are already at an advanced level, your instructors are experts and can provide the latest most advanced information and answer your...
Boost your chances of success for your new or small business and reduce your risks. Get the latest on planning your business, brainstorming business ideas and a checklist for going into business. Then learn how to create a business plan, including assessing business feasibility and prepare the management and financial plans. Then take home a step by step approach to attract and keep customers...