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Video marketing is the latest hot new marketing trend. Shoppers who viewed product videos were 144% more likely to add the product to their cart. Video with good SEO has a 53% higher chance of showing up on page one of Google searches. When done correctly, video can tell a story, and stories connect people. Video also leads to an emotion 'trigger' that plain text cannot do. Courses: - Video...

Sight, sound and motion are much more compelling than static words on a page. Video is very hypnotic and it quickly speeds up the "know, like and trust," factor with your audience. In this course you will discover how to use simple online video to quickly bond with your viewer, drive traffic to your website, boost business and build brand awareness. Find out how to shoot simple, effective videos...

This course introduces students to various writing situations encountered by professionals working in public relations. Participants will review the basics of writing, editing, interviewing, and summarizing. Special emphasis is placed on reviewing and refining basic syntax skills. Participants will produce a number of written assignments using industry standard style and format.

This course is designed to help students prepare for their field placements and eventual employment by examining professional workplace conduct, practices, and ethics. Participants will examine the importance of professional practices as required in workplace situations, and will also consider the need for ethical standards in business, public relations and the media. Students will be encouraged...

This course lays the foundation for studies in public relations. A brief history of PR will be covered before looking at publics, PR planning and research, organizing special events, along with other facets of PR. A case study method combined with assignments and guest lectures will be used.

Bread is one of the most basic of foods staples; in this course the student will gain a working knowledge of the production of fermented dough. Students will work with lean and rich yeast doughs, using both straight and sponge dough methods. The student will be instructed on the proper product selection, shape and creation of rustic breads, international and seasonal popular products as well as a...

This course will introduce students to the fundamental concepts, practices and terminology related to today's commercial food service industry. Students will build a repertoire of culinary theoretical knowledge which will compliment and expand on their practical studies. Students will also study a wide variety of topics including kitchen organization, cooking methods, heat transfer, stocks and...

Every window is different and may require individual treatment. We compare natural and synthetic fabrics according to the pros and cons of their use, the methods of their manufacture, their durability and the terms used in their description. Students will discover current fabric trends and how certain treatments will match or clash with particular furniture and decorating styles. Other topics...

Fire can lead to injury and loss of life in the workplace. This course provides students with basic knowledge of fire behaviour and fire chemistry, as well as life safety, in the context of occupational health and safety. Students learn relevant codes and standards, and the roles and functions of standard-setting bodies. Topics also include fire detection systems, fire control systems, and the...

Death is an elemental aspect of life. It is an inevitable transition yet it seems to remain one stage of the life cycle that causes most discomfort. This course enables students to explore their own life backgrounds as they engage in a critical and exploratory study of ideas and issues surrounding Death and Dying. The course will look at Society's attitudes about death, varied meanings and...